The Office
ADAMGEORG was founded in Vienna by Georg Adam, who studied industrial design under Stefan Diez at the University of Applied Arts Vienna. We work for manufacturers, brands, institutions and private clients, and develop our own objects and collections alongside. Our base is CO—AG, a shared studio and exhibition community in Vienna’s 15th district, which he initiated. For realisation we work with a close network of craftspeople, workshops and manufacturers, from single pieces to series production. Each project is led personally by the founder, from the first conversation to the finished piece or completed space.
Approach
Every project begins with a narrative: an observation, a feeling, a point of view. We believe that neither objects nor spaces tell stories on their own. They acquire them through the context in which they are made, used and lived in. Context is therefore part of the design, whether it is a room, an image or the way something is staged. Our practice sits between craft and industrial design, combining hands-on making with a sound understanding of development and production. We see great value in a clearly defined sphere of influence: a place where our perception and way of making can fully unfold, and where design can have a lasting impact.
Motivation
We believe in a practice that defines its own field rather than following trends. This independence allows us to set our own priorities and to create objects and spaces of lasting relevance. We see value and history in what already exists, from furniture and objects to private residences, retail and exhibition spaces. Through refurbishment, adaptive reuse and new design, we bring the existing into dialogue with the contemporary, so that both gain in character. In a culture of constant replacement, we consider this a sustainable and forward-looking position. Our work is informed by the conviction that life and practice are inseparable.
